The importance of online advertising for Small and Medium Enterprises (SME) can never be understated. It is also complete misguided thinking from the SME fraternity, that advertising will be expensive, time consuming and that the results are not always guaranteed. Advertising for small business is extremely important Why in the world is there a need [...]
Understanding the different types of financial statements that can be prepared for your business, and being fluent with the information each contains helps you better understand your financial position and make more informed decisions about your business. Remember – forewarned is forearmed…and you can’t manage until you measure! That being said, I have found that [...]
Subliminal advertising (also known as SA) is simply defined as promotional messages with hidden meanings that involves the recipient’s subconscious mindset. The efficiency of subliminal advertisements is likely supported by scientific evidences, while certain industries are considering it as a jurisdiction in business practice deception. The term “subliminal advertising” was invented by James Vicary during [...]
What should you expect during a meeting with a Tax Inspector reviewing your Self-Assessment Return? HMRC uses such meetings as an opportunity to find out how you run your business. They may even be looking at a range of taxes on the same day – eg VAT Returns and business tax returns declaring profits. The [...]
Research and common sense tells us that being the victim of a crime is extremely stressful. So it is perhaps no wonder that most business owners themselves are stressed, since they are regularly the victims of a particularly nasty type of crime. A crime committed on a daily basis by their very own customers. The [...]
With online marketing being the latest trend in marketing these days, a lot of businesses have forgotten about the significance of business cards. To them, business cards are old and obsolete. They can always use social media and their smartphones to exchange contact details. But because not everyone is ready to go completely digital these [...]
Is there ever a good time to buy a business? What about combining your business with another? What goes into acquiring a business or merging the two together? How do you make sure that the transaction is favorable for all those involved? How do you make sure that the business is worth buying or merging [...]
